Crzy Lvrs Introduction
For many of you reading this, it is most likely your first introduction to Crzy Lvrs. The team (Maddie and Pablo) have answered a few questions below that will hopefully give you an insight into what we do at our agency. If you have any questions, please reach out!
In your own words, can you describe the goal of Crzy Lvrs?
Well, we have several goals. Our main goal is to form a community that is united by its' passion for art. By doing this, we have the capability to connect artists and form new opportunities for collaboration. We also have the means to promote artists and their work by using the art community. Eventually, we would like to take on some artists and oversee the business aspects of specific projects so that they can focus on creating masterpieces! We hope to change the face of the creative industry by promoting transparency, growth, collaboration, fairness, and unity.
What in your career inspired you to start this project?
All of us directors bring our own talent and work experience to the table. It's funny, because all of us work in unrelated fields and yet we are united by our own passion for the creative industry. Before Crzy Lvrs I was working in Project Management in E-commerce. This work experience taught me a lot about how to manage projects and see them through. When I joined Crzy Lvrs I saw an opportunity to use my skills in project management and apply them to make a difference in the creative industry.
Why, in your opinion, is Crzy Lvrs different than other management agencies?
Crzy Lvrs has a stronger approach to artist development and creative support than most agencies we’ve worked with. Since we don’t have a major budget backing us or millions in royalties, we hedge our bets on our relationships which have to be carefully and constantly tended to. From conception to release and execution, we develop our artists’ brand and use any budget available more on traveling and experiences than famous producers and huge gallery openings. By channelling the true creative and artist and by surrounding our artists with opportunities we believe that we are able to enable beautiful art to be created. Our natural cross-pollination in the different art forms also plays heavily into the creation process for the artists’ careers we oversee.
What do you think is the interesting thing Crzy Lvrs could do for the creative industry?
While the creative industry is finding new ways for artists to independently distribute and build fanbases to be able to live off of art through social media and new mediums, Crzy Lvrs is at the forefront of curating relationships and experiences for creatives to work together and build. The internet has opened up insane potential for collaboration and we’ve witnessed the willingness for artists from different hemispheres to work together via virtual mediums without major corporate interference or oversight. We want to bring art back to the artists and help in any way we can to let the world receive and digest art forms formed through partnerships, friendships, and great relationships.